Apple Fluid

case study
.
ui/ux

Fluid is a study into users’ relationships with the Apple ecosystem. The features shown within this study show how the research will be applied to new and existing features.

Apple Continuity

First, researching continuity and other Apple features provided me with insight into the Apple ecosystem. Not only did I learn how to design within Apple, but also how to apply their design philosophies.

Users rarely organized their games, and they all developed unique ways of finding their games.

Research

I began to understand users’ relationships with their Apple devices. Through surveys and interviews, I found that Apple users don’t feel in control of their experience.

83% of respondents stated they do not utilize their devices to their fullest potential.

Findings

Throughout research and testing, when users described a preferred interaction and asked why, they said it “felt right,” or “feels like apple.” Users have expectations about how Apple’s products function.

Users expect interactions to just work.

The Solution

AirDrop is a feature loved by all Apple users. But there were moments when users felt out of control of their experience. Users expressed how they easily lose a file when it’s shared.

Provide added control to users
improving their productivity.

AirDrop

Additional features were added to provide users with control. When AirDropping, your devices always appear first. The ability to preview files, see who sent you the file, and save a file to a specific location.

Users felt in control of their
AirDrop experience.

Assist

Users preferred touch controls for hands-on experiences. So why not bring this to Mac? With Assist, users have full control of Apple Pencil on their Mac, treating the iPad as a traditional drawing pad.

Assist lives within the Continuity family, strengthening Mac & iPad relationships.

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